Beauty Enthusiasts Will Be Obsessed With Hair Care In 2022. Here’s Why

Studies have proven that the way we perceive our own physical appearance, particularly hair, is directly connected to our “self-perceived goodness.” They’ve also found that when describing others, hair is one of the top three features that people recall. Every type of hair is as beautiful as it is meaningful, and the more we can learn about it, the better. 

In that spirit, recent research and innovation pioneered by Dyson at their Hair Science Laboratories has raised the awareness and inclusivity of all-things-hair. With a near decade of research led by thousands of hair scientists, engineers, and professionals, they’ve turned hair care into a science. After testing more than 2,000 miles of different hair types, Dyson has gone to literal lengths to help us better understand, celebrate, and style our individual locks.

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